Structured Data

[Marco Ro]

Yes was true need to add httpUrl. I added an image in this way:  "image"=> $_SERVER['HTTP_HOST'].$page->field_image,

I test with the google tools and now show me the exact url. In the browser is not visible but I guess we need to wait some days.  

Thank you!

 

[wbmnfktr]

59 minutes ago, MarcoPLY said:

"image"=> $_SERVER['HTTP_HOST'].$page->field_image

As this looks some kind of weird to me... could you please post the whole JSON-LD snippet you use.

1 hour ago, MarcoPLY said:

In the browser is not visible but I guess we need to wait some days.

Unless your looking for browser extensions that may support a rendered inline view of JSON-LD you will probably never see it in your browser. The only JSON-LD you will see some day are the rich snippets in Google SERPs.

[Marco Ro]

Yes sure this is what I use for the product page

if($page->template == "single-connectors"){

    $products = array(
      "@context" => "http://schema.org",
      "@type" => "Product",
        "aggregateRating" => [
          "@type" => "AggregateRating", // I know this is not good
          "ratingValue" => "4.5", 
          "reviewCount" => "3"
        ],
      "brand" => "PlayWood.it",
      "description" => $page->Description,
      "name" => $page->title,
      "image"=> $_SERVER['HTTP_HOST'].$page->image_card,
      "offers" => [
        "@type" => "Offer",
        "availability" => "http://schema.org/InStock",
        "price" => $page->pad_price,
        "priceCurrency" => "EUR",
      ],
      "audience" => [
        "@type" => "BusinessAudience",
      ],
    );
  }

If you want you can check this link there is the live example of this page. I added it inside the header.

[wbmnfktr]

Ok, just a different approach to mine I always use but with the same goal. It works so you/the company should track CTR on that pages and compare it to previous data. 

Google seems to like it so far.

 

[Marco Ro]

Thank you @wbmnfktr. Yes we take the truck of the pages,  we will compare the pages. 

Do you think the product image will show up? Now there is the new url so maybe need just wait some days. (hope)

[wbmnfktr]

No, the images will not show up in the regular SERPs that easy.

Branded product queries may but more likely product related (image) queries will trigger Google to show image results on top or in the middle of the SERPS based on your products. Product specific queries like "bluray toy story" or "levis blue jeans" are a good example.

Play around with Google search and take a look at the results.

Rich snippets aren't a guarantee or short cut to push Google showing your pages at the top in the SERPs. Rich snippets are the groundwork of even more work.

For crowded niches where hundreds or thousands of shops offer the exact same product (gadgets, home entertainment, dvd, bluray, ...) you need money for advertising too.

Smaller niches like kids toys made from wood can be mastered with solid Onpage SEO - therefore rich snippets are part of it like several other things too.

TL;DR:

Rich snippets were your homework.
The real fun (Google page 1) starts from there.

[Marco Ro]

I thought you could do something like that:

Maybe it's possible do only with some tag like recipe. (I can't confirm on this pasta)

Absolutely yes, you have to spend some money in adWords. There are a lot of works to do for show up a good snippets, and in the end the best things it's just pay Google.  The images in the middle are a good things, also we have start to setup the Google Merchant (which is very complicated again) for make the shipping campaigns. 

 

[wbmnfktr]

That's for recipes only. 

Videos is even bigger but therefore you need a video or YouTube Account.

2 minutes ago, MarcoPLY said:

best things it's just pay Google.

The percentage of ad clicks is only about 7%. So it's not always the best way.

• https://www.googlewatchblog.de/2018/03/goldgrube-etwa7-prozent-klicks/
• https://www.sistrix.de/news/nur-6-prozent-aller-google-klicks-gehen-auf-adwords-anzeigen/?tid=4766

(use Google Translate - I can't find the english source right now)

[wbmnfktr]

For those who want to know more or want dig deeper into this JSON-LD/Rich data/schema.org topic - there is a really good write-up about all this with examples and recommendations as well: 

https://www.link-assistant.com/news/structured-data-for-seo.html

[gornycreative]

Their SEO Power Suite and BuzzBundle products are excellent BTW. I used them for many years.