First of all, hats off to everyone involved in the redesign! I can only imagine the countless hours that must have gone into this project – really impressive work.
Of course, a redesign will always divide opinions. Some will love it, some won’t – that’s the nature of design (a bit like beer: there’s no accounting for taste).
But let me share a perspective from my three decades of experience working with clients: 99% of paying clients couldn’t care less about what CMS powers their site. What matters to them is that the website looks good and feels professional.
The ones we really need to convince are the second tier of decision-makers: the people who will actually use the system day-to-day. These users are rarely designers. They don’t care much about animations or typographic finesse – what matters to them is clarity, ease of use, and a sense that the CMS won’t get in their way.
That’s why, in practice, we almost never show clients a backend during the decision-making phase. Instead, we show them beautiful, carefully crafted frontends, and sometimes highlight the inline editing capabilities. That sells. Clients are impressed when they see polished websites that “might be running on ProcessWire” (since, let’s be honest, you can’t tell a CMS from the frontend anyway).
How this focus on real-world client priorities could be reflected more strongly in the redesigned ProcessWire website is something I’d love to explore further.
Cheers, Mike