A/B Testing Links

[elabx]

Hi everyone! I need to output different links for A/B testing of two booking engines on a website so I'd like to accomplish is to show each on 50% of the visits, is this reasoning correct? (Those will be measured by a third party js) has anyone does this? Is there a preferred PHP library I should use to accomplish this?

[dragan]

You don't need PHP at all. I'd suggest to use Google Optimize (and a linked Google Analytics account where you set up your goals) instead. Here's a nice tutorial.

(you can skip more or less to step 3 "Create an Experiment" - and make sure you also include the "anti-flicker" stuff at the end of step 2)

[cstevensjr]

On 2/18/2020 at 1:05 PM, dragan said:

Here's a nice tutorial.

(you can skip more or less to step 3 "Create an Experiment" - and make sure you also include the "anti-flicker" stuff at the end of step 2)

I learned some very useful information in that tutorial.  Thanks for referencing this link.