Sign in to follow this  
Followers 0

Steps to greater popularity and better promotion

1 post in this topic

A difference perspective as someone who would love to be able to sell PW based websites to clients in the UK, where PW is an advantage not a reason to need their trust .

1) the PW website looks dated and does not highlight what makes PW better (or different) to the myriad of other similar placed CMSs. Drupal got this right in my opinion. They went for a well publicised redesign some years ago. It looked good and worked well (though i don't think the switch to twig templates in D8 is a good idea).

2) growth surely only matters in comparison to others in a similar space and the top 3. Those will less growth will disappear regardless.

I think the success of PW will be a clear message showing why it's a better choice than WP, and why it's a more suitable choice than others. Right now there are far too many CMSs in a similar space (business / news / blog websites). What a developer wants does not count for that much as WP has proven.

A search for a suitable CMS with any number of criteria for popular website types shows the issue. Each link almost a different list, the only consistent ones being the 3 (Joomla, Drupal, WP). And then there's the static site generators (which are now getting online content management options).

So I would love to see PW have an amazing first impression and be presented in a way as  something users might choose (which was the magic WP found) rather than only developers. For example, I think Concrete5 see the marketing importance of this and clearly make an effort to attract non-tech people as well. Another example is Grav. Straight away the message is 'no database' and 'faster websites'. Very clear.

Here's an article that is about the best I've seen to encourage people towards PW: A lot more of that kind of thing is needed though.

PW needs that kind of strong message clearly visible that gives it its space, which not only attracts developers but can be clearly seen by users or the developer's potential client.

If it was my project (I know, if I care so much why don't I start one?), then I'd make the following priorities:

  • Update website with a focus on users and potential clients (developers won't care so much)
  • Encourage blog posting that gives fair comparisons, reviews and tutorials for PW
  • Highlight a clear USP to PW that can be the main message on the website and the one for all of us too share
  • Use that USP to define the roadmaps for future development (confidence is what space a project will be matters also)

That's my 2 cents.

2 people like this

Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  
Followers 0

  • Recently Browsing   0 members

    No registered users viewing this page.