Jump to content


  • Posts

  • Joined

  • Last visited

  • Days Won


ChiefPundit last won the day on November 2 2015

ChiefPundit had the most liked content!

1 Follower

About ChiefPundit

  • Birthday 11/23/1958

Contact Methods

  • Website URL
  • Skype

Profile Information

  • Gender
  • Location
    Mumbai, India
  • Interests
    Website Design, Web Development, Online Communications, Online Marketing.

Recent Profile Visitors

9,068 profile views

ChiefPundit's Achievements

Jr. Member

Jr. Member (3/6)



  1. Thanks @AndZyk for that CSS tip. Have alerted my Tech on this. Ever grateful.
  2. Hmm @zoeck the client has added a new testimonial - PW is so easy to use after all:-)). Will get this corrected. Thanks.
  3. Thank you @AndZyk for the warm comments. Noted the issues with CSS. Will correct. Unni.
  4. BayTech360 is a System Integrations Specialist serving the US out of San Francisco. They wanted to revamp their website and asked Pigtail Pundits to help with it. The new website is built to storytelling standards of StoryBrand and other direct response advertising frameworks. This site features, sell-focussed copy which is our trademark. This is mapped to an elegant, clean design. Built atop ProcessWire, our favourite CMS, with ProCache for speed. Check it out at: https://www.baytech360.com/
  5. Thanks @Hamilton Wallace. What a pleasant surprise to see you here. Our association is a long one and here's to more of it. Thanks @Ivan Gretsky. Your point is noted and the Case Study for PP will get in there for sure.
  6. Thanks @Mont for your interesting observation. While what you say is one way to interpret it, the U with the dot has a spiritual significance.
  7. Thank you @horst for all the warm comments. Your question is answered here: https://www.pigtailpundits.com/about-us/our-name/ Warmly, Unni.
  8. Visit Pigtail Pundits For a digital agency, finding the time to do your own website is always difficult. It gets marred by other priorities - new projects and ongoing projects. Unless of course, there’s some slack, and you’re alert to leverage it. We were lucky to steal some 30 odd days from other work. In the bargain we revamped our old website into something fresh, complete with updates on our newer solutions and Case Studies. The Thinking Behind the Design & Copy The whole subject of digital marketing is abstract and fuzzy to most clients. Jargon, complicates its understanding further. If we could use a familiar metaphor to describe the digital marketing solutions that we provide along with its benefits, we could perhaps inch closer to getting messages understood. Or so we thought. Equally, we could introduce some flavour into the language that metaphors do allow. Metaphors, by the way, are double-edged swords. It clarifies and also confuses. It tickles your imagination. It can also put people off. Extreme reactions, we felt, are far better than neutral ones. That was a risk that we decided to take knowing the consequences. The theme lends itself to some delightful metaphors which are not part of the usual digital marketing lexicon. The tone is aggressive. The metaphors help in blunting the sharpness. The metaphors color the language and visuals. The overall effect of this is unique. We also attempted to peel off some of the fuzziness that exists in digital marketing, especially in India, using copy. We tried to identify with the pains of the customer and then focus on our solutions as the best answers to the pains. We followed the StoryBrand framework by Donald Miller to craft the copy in the Solutions section. Visit Pigtail Pundits Under the Hood We have been votaries of ProcessWire since 2014 and have always used it on our own and client projects to great benefit. This occasion too was no different for our own website. Under the hood it uses Processwire CMS Bootstrap for theming Form Builder ProCache [gives us a page speed between 2 and 3 secs] Custom PHP for image alt tags SVG icons to reduce the weight and improve page speed. Visit Pigtail Pundits Bouquets and brickbats, welcome.
  9. Writer Relocations is one of India's oldest and finest packing and moving companies. Their new website at has been developed using the flexible ProcessWire CMS by Pigtail Pundits. Writer Relocations is a 63-year-old company handles domestic India moves, international moving, fine art moving, commercial moving, and office moving. Its new site takes off from the 20 odd pages, originally housed on the Writer Corporation, the corporate website. ProcessWire has been the recommended CMS at Pigtail Pundits for close to 4 years now. Therefore PW was the natural choice for building this website. Premium PW plugins such as Form Builder, Profields, Autolinks, and ProCache were used as part of the build. The new site has over 120 pages of content, most of which has been rewritten from scratch and revisualized according to modern website practices. The real challenge on this project was research and the tone of its communications. Since the site was launched it has been steadily streaming in new leads every day for the client.
  10. Pigtail Pundits is looking for two copy, content trainees. Nirvana awaits the blessed. https://t.co/tKiEXN6uLc

  11. "Nirvana Awaits 2 soulful content, copy trainees. " by @krishnau on @LinkedIn https://t.co/8otRnGpVAW

  12. @3fingers - thank you for the observations. Will correct the JS error and have noted your feedback on the animation. Thanks once again.
  • Create New...