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Visit Pigtail Pundits For a digital agency, finding the time to do your own website is always difficult. It gets marred by other priorities - new projects and ongoing projects. Unless of course, there’s some slack, and you’re alert to leverage it. We were lucky to steal some 30 odd days from other work. In the bargain we revamped our old website into something fresh, complete with updates on our newer solutions and Case Studies. The Thinking Behind the Design & Copy The whole subject of digital marketing is abstract and fuzzy to most clients. Jargon, complicates its understanding further. If we could use a familiar metaphor to describe the digital marketing solutions that we provide along with its benefits, we could perhaps inch closer to getting messages understood. Or so we thought. Equally, we could introduce some flavour into the language that metaphors do allow. Metaphors, by the way, are double-edged swords. It clarifies and also confuses. It tickles your imagination. It can also put people off. Extreme reactions, we felt, are far better than neutral ones. That was a risk that we decided to take knowing the consequences. The theme lends itself to some delightful metaphors which are not part of the usual digital marketing lexicon. The tone is aggressive. The metaphors help in blunting the sharpness. The metaphors color the language and visuals. The overall effect of this is unique. We also attempted to peel off some of the fuzziness that exists in digital marketing, especially in India, using copy. We tried to identify with the pains of the customer and then focus on our solutions as the best answers to the pains. We followed the StoryBrand framework by Donald Miller to craft the copy in the Solutions section. Visit Pigtail Pundits Under the Hood We have been votaries of ProcessWire since 2014 and have always used it on our own and client projects to great benefit. This occasion too was no different for our own website. Under the hood it uses Processwire CMS Bootstrap for theming Form Builder ProCache [gives us a page speed between 2 and 3 secs] Custom PHP for image alt tags SVG icons to reduce the weight and improve page speed. Visit Pigtail Pundits Bouquets and brickbats, welcome.