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Showing results for tags 'branding'.
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Ryan's Hanna Code module is a seriously useful bit of kit, not just for blog type systems where you want to insert a gallery or something clever, but for business websites where consistent branding and messaging is paramount. Lack of consistency can do a surprising amount of damage to a brand - if the way you refer to a company is inconsistent or unusual, for instance, you can confuse the visitor or split your messaging. Likewise, important messaging statements (keyword phrases in SEO), need to be kept consistent and current. It is all a bit obvious really, but it is amazing how easy it is to get wrong. And if phrases or contact info or even the company name changes, then trying to update the site with hundreds, perhaps thousands of pages could be a nightmare. Using the Hanna Code Module creatively, but very simply, can save you a lot of heartache and keep things on track. This is probably the simplest use of the module since all you doing is using it as a text replacement rather than for entering complex code. If you have created some sort of central settings page in your page tree that is for global values like Site Name, or main background image or whatever, consider adding a bunch of simple text fields for things like: Company Phone Number Company Name Company email address CEO's name Small company logo (that would be a single image field, of course) Company slogan Then, using the Hanna Code Module, set up hanna codes to retrieve this information. For instance, create a hanna code called "company" Set it for php, save and then under code, add the following: <?php echo $pages->get("/settings/")->company_name; Here I have assumed you have a hidden page as a child of your home page called "settings" and that the field for you company name is called company_name. Now, add the Hanna Code text formatter to every field that you may need to use it in. Within those fields, [[company]] will now be replaced with the company name. If the way the company name is written changes at any point, then it will be changed in all text. While you are about it, you can retrieve the same field without the hanna code module directly into templates where required. Now the company name throughout the entire site is consistent and is controlled by one simple field on a settings page. All you need do is take a very large rock to any authors who do not use it! Branding is important, more important than pretty pictures, clever JQuery, responsiveness and even SEO. Giving the client controls so that their carefully worked out brand values are not just used, but used consistently and without errors throughout their site, should be all part of the service, and Hanna Codes give you that. And for small clients who have not quite got their heads round the idea of building a brand, it may help them think about it more carefully.
I'm starting new project for a first time with PW. I'd like to know if it would be apprioprate (in terms of PW's creator permission) to brand the admin panel with clients logo just to make the look of it more relevant to the clients CI. The PW logo would stay where it is now but I thought of adding one next to it or something. Is it technically possible?