Hey all,
This is a hard pill to swallow for many of the businesses I deal with. To give you a concrete example, there's a particular company in my area that is able to provide e-commerce websites, with unlimited products, PayPal and EPoS integration, multilingual setups, etc., for just €399 (no, it's not a typo). This is a very popular company in my area, as you can imagine, and some prospective clients are quick to mention them when I tell them about my fees. What's even worse, clients seem to think this comapny is actually good, and so they just don't understand how they can charge 10 times less than me. Then I explain to them why this is the case and all of that. The bottom line? It's extremely hard to compete with companies like this one, with plenty of resourses and very aggressive pricing strategies.
You're absolutely right!
Again, I couldn't agree more. I've found that, in general, businesses see their website as a nice thing to have, but at the end of the day, they just don't put any value on it. What's worse, once they have their website, they simply forget about it. It's there, sure, but just as a stationary thing that no one pays attention to. This is precisely one of my selling points, I don't just build your website, I also guide you through using it in an appropriate and effective manner to achieve your goals. On hearing this, they are excited. On hearing it comes at a cost, they just say, well, don't worry, I think we can manage, so can you lower your fees now, please?
Joss, I hear you when you say you're stunned by the number of company owners who can't put two words together. I've been there. This really emphasizes what I was saying before, that they don't see their website as something valuable. If they did, they wouldn't fill it with typos and gross grammatical errors.
I still haven't made up my mind as to what to do, but the more I think about it, the more I think I should leave this field and do something else. To be fair, it might be the case that I'm in this situation due to my own incompetence to sell my services and to convince people that I'm valuable and worth their while. I also know that I cannot compete with companies like the one I mentioned before. I don't know how they do it, but I can't create an e-commerce website for €399, I just can't. And, for as long as they are in business, and they seem to be doing quite well for themselves, clients will increasingly turn down my proposals and go with theirs. Sure, they're getting a crappy website, but they don't care. All they seem to care about is the frigging price tag and, as long as that's low enough, they're willing to put up with crap.
Maybe I'm seeing things that aren't there, but I clearly see a trend, not just in web design, but in just about any field. I'm seeing a society that puts less and less value on quality, authenticity, craft, beauty, a society that only seems to care about going with the lowest denominator, with the cheapest price. To see this, we just need to have a look at the things we buy on an everyday basis, mostly crappy stuff "made in China", which is something pwired mentioned above. I'm as guilty as the next person, all I'm saying is that perhaps one day we'll wake up to realize we are surrounded by pieces of shit and that no one seems to remember how to create high quality stuff anymore. Just sayin'.