The big catch is, that no HTML is generated but structured data and you only have to define your elements once and can reuse them as often as you like in one field, without modifying the template or adding new fields to ProcessWire. You can move things around and render the different elements like an image for example, however you want it. Output it as a picture element, put some divs around it, etc. Or render a heading of level two as a heading level 3 instead. This is not possible if you only
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