IBIS Backwaren

[schwarzdesign]

We recently relaunched the website of IBIS Backwaren, a brand for international pastries and bakery products. Concept, design and implementation by schwarzdesign, built with ProcessWire. As always, we aimed to deliver a clean website design with a focus on content and fast loading times. Here's a list of modules used on this site, followed by a couple of interesting features included.

The site is bilingual, though currently only the German version is available. The English version will be released at a later date.

• ProFields
• FormBuilder
• WireMailSMTP
• Cache Control
• MarkupSitemap
• Hanna Code
• Automatically link page titles
• Unique image variations

Product database and product collections

The website features a product database with all the products IBIS distributes. The product template is rather extensive, including fields for product categories and attributes, nutrition facts, certifications etc. We make heavy use of page reference fields, e.g. for product categories and attributes such as vegan or gluten-free products. Nutrition facts are stored in a Textareas field.

There are multiple ways for visitors to explore products. One is a classic product finder with filters for product category and attributes. But there are also individual product collections (Produktwelten) which can be regularly updated by the client. Product collections include a list of related products. This allows the marketing department to quickly set up targeted landing pages.

Recipes and custom forms

Another approach to marketing and activating fans is the recipe section. Each recipe uses at least one IBIS product to give visitors some ideas. Of course, recipes and products are cross-linked to allow for exploration and discovery.

There's a recipe submission form which allows you visitors to send in their own recipes, as well as a couple of other forms. All forms on the site are built with the Form Builder module. We made use of the form submissions to pages feature, which automatically creates a new (unpublished) page for new recipe submissions. Those can be reviewed by the staff and published directly. We also use a hook to automatically transform the plaintext fields for ingredients and instructions into HTML lists.

Multi-brand

IBIS uses different brands for different sets of products. Some landing pages as well as the gluten-free selection are branded differently. To accomodate this, we create an additional "brand" template with an override for the default logo. Each page has a brand selection field to allow switching the logo / branding for that page. Since brands are represented by normal pages, then client can create additional brands on their own.