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New blog post: ProMailer now available


ryan
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21 hours ago, tomasanjosbarao said:

As long as SPF, DKIM and DMARC are correctly set up, is it reliable to use just your own SMTP, from your shared hosting?

If you do not have limitations for outgoing (SMTP) E-Mails per/Day or per/Month and if whether your company nor any other user on the same shared hosting is blacklisted in spam protection services, it should be pretty fine to send them on your own.

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18 hours ago, horst said:

If you do not have limitations for outgoing (SMTP) E-Mails per/Day or per/Month and if whether your company nor any other user on the same shared hosting is blacklisted in spam protected services, it should be pretty fine to send them on your own.

Agreed. Biggest benefits you get from using an external mail service are a) ease of use — which is largely a non-issue for ProcessWire users, since WireMail modules provide a consistent API — and b) confidence that someone else is making sure that your emails are sent, can be received correctly, and don't miss their target or end up in spam.

With hosting your own SMTP server there are always potential gotchas, but again if you're on top of things they can be (mostly) avoided. When I say "mostly", I mean things like someone reporting your message as spam, which could become an issue for you. Not much you can do about that, really, except for making sure that your recipient list is full of folks who really want to receive your newsletter 🙂

In addition to what Horst mentioned above, I would recommend using a service such as https://www.mail-tester.com/ to make sure that your messages are a-OK before sending them to actual recipients.

Edit: one ProMailer-specific benefit for using external service is that this way you can easily handle bounces and spam complaints etc. ProMailer supports webhooks for this stuff. You can set up a webhook for these without external service as well (at least for bounces, not entirely sure about spam complaints), but it could get tricky 🙂

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21 hours ago, tomasanjosbarao said:

Do you think it's imperative to subscribe an SMTP service like Mailgun?

An advantage of using a service like mailgun is, that you get statistics like opens and clicks and bounce management, which you haven't with normal SMTP. Corporate SMTP mail servers may have limitations on the number of recipients that can be included on an email and how many emails you can send in a time period.

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